For years employment consulting firm Challenger, Gray & Christmas has put out estimates that March Madness costs businesses ridiculous money in lost productivity. The 2007 estimate is $1.2 billion.
Recognizing that not every college-basketball obsessed fan is equipped with a TV in their office, CBS created NCAA March Madness on Demand.
Problems: You want to watch college hoops, not work. CBS needs ratings. You don't want to get fired. Solution: CBS, with the NCAA's blessing plausible deniability, devised the "Boss Button."
Here's how it works: You hear footsteps...you hit the "Boss Button" and the Madness stops. And a nifty-looking, although phony, spreadsheet instantly appears. Whew, that was a close call!
CBS touts the worker fraud feature in a recent press release:
“Boss Button” — Back by popular demand, the “Boss Button” is the one feature every MMOD user in the workplace should know about. One click of the “Boss Button” and the live video action on the screen will be replaced by a silent readymade spread sheet!
What will they think of next? The "proctor button" for student athletes not interested in studying?
anything for a buck
just like the ticket reseller endorsement by the NCAA
Posted by: andy fine | March 19, 2007 at 02:39 PM