Money Players is all about being the best resource for the business of being a professional athlete. Here are some links from around the web that we think are must reads for any current or aspiring professional athlete and their families.
- TrueHoop discusses the public relations implications of LeBron James' flirtation with the New York Knicks.
- Speaking of LeBron, here is a Sports Law Blog post on how the media is sparking unnecessary controversy between Charles Barkley and LeBron over LeBron's handling of his impending free agency. In the post Rick Karcher asks if ethics exist in journalism today. For the most part, I would say no.
- This is a self link, but I really think it is important to get this out in the open. O.J. Mayo is having an incredible rookie season. I'm really happy for O.J. because the young man has had so many doubters in the media and on the blogs over the last few years. Most of it was unjustified and just plain ignorant.
- Some changes to the NBA Pre-Draft process that all potential NBA players and their families should read.
- LeBron James ends his relationship with MSN. This relationship seemed like it had the potential to take off big time, but ended before it started. The closest thing we have to an athlete aligning himself with a big time online/tech company is Chris Bosh with AOL. I think this is an area where there is a lot of room for growth for pro athletes.
- Tiger Woods and Buick part ways. Not even Tiger could make owning a Buick cool again. Lexus came in and stole Buick's market about 20 years ago and it's been all downhill since. If/when GM restructures, Buick will definitely be one of the brands they discard.
- Athletes, let what happened to Plaxico Burress stand as an example. Please stop carrying guns. If you're going to a place where you feel you might need a gun, you probably shouldn't go. But if you must go, hire a professional security to make sure that you are protected. Because the P.R., legal, and health implications that usually follow athletes + guns club incidents are too high to do it any other way.
- Be sure to continue reading Brandon Jennings' When in Rome Blog on the UnderArmour website.
- Marc Isenberg has talked about the need to reform the NCAA's National Letter of Intent several times on this site. Future UAB basketball player DeMarcus Cousins might be one of the first NCAA athletes to negotiate the terms of his NLI. Cousins obviously understands market and negotiation power. Top NCAA recruits should be taking notes.
For more in-depth information on the business of being a professional athlete, purchase Money Players: A Guide to Success in Sports, Business & Life for Current and Future Pro Athletes, written by our own Marc Isenberg.