The closest parallel is politics. If your job is fundraising, you want a hotly contested race and you want wedge issues. Otherwise, no one really cares and it’s hard to get people to contribute money, let alone vote. Same thing applies in sports: You want the airwaves blowing up, people buying jerseys (even burning jerseys). You don’t want fans. You want fanatics. We’re in the offseason and we can’t stop talking about James, the self-anointed king who still has to earn his first crown, which teams like the Magic, Celtics, Bulls, Thunder and certainly the Lakers won’t concede. Who knows who will win the 2011 NBA title? The only thing for certain is that more money will flow into NBA owners’ pocket books, which just might help break the labor impasse.